Garianno Lorenzo is no stranger to working with big talent (his past clients include Mark Wahlberg and New Kids on the Block), but he may be seeking a way to pass the talent altogether to make music. How can you make music without any big stars? The answer is computer software, of course. Through its new voice clone product, FOE (Freedom of Expression), Garianno Lorenzo’s tech venture Uncore Sound Alchemy may be the most recent example of music making of the past has been accented with technology of the future.
Electronics have been a part of music since Thaddeus Cahill developed the Telharmonium at the end of the 19th century. Experimental musicians dabbled with electronics for the next half century, but it did not catch on until Robert Moog pioneered the synthesizer and it was used by Wendy Carlos in her groundbreaking album Switched-On Bach. The album was integral in bringing electronics to the forefront of popular music.
Uncore could be a big change in the field of electronic music. Being able to duplicate any performer’s voice has numerous advantages. Much as musicians no longer have to have a big band to get a fully realized sound, no longer will musicians be forced to pay exorbitant fees for big voice talent. They will be restricted only by their imaginations.